More Changes to LinkedIn and What You Should Do

I wanted to take some time to share with my followers some of the recent changes that have happened on LinkedIn. I want to make sure that you have the knowledge to create a compelling LinkedIn Profile that gets you found for your expertise!

Introduction section

The Introduction section of your LinkedIn Profile has had a makeover recently. Your professional headline is now on the left below your name. Your Current Company, Education, Contact Information and Connections are on the right. This is the perfect time for you to check your LinkedIn Profile and make sure that it includes the most recent information. Here are the important things to look at…. Your headline is now on the left hand side. Don’t make the common mistake of letting LinkedIn default to your current job title on your headline. Your headline is one of the most important areas of LinkedIn when it comes to Keywords and being found in searches. You have 120 characters. Brainstorm and use all of the keywords that someone might use to find you. There are multiple ways to describe what you do other than just your job title. Here are some examples of great headlines:

Biotechnology & Pharmaceutical Industry │Business Intelligence│Business Analytics│Customer Insights │Training │ Sales

Regional Business Manager │Senior Brand Manager │ Consumer Packaged Goods │ CPG│ Food & Beverage │ Consumables

Vice President, Field Integration & Operations │HR │People & Leadership Development

General Manager | Artificial Intelligence | Machine Learning | Board Director | Speaker

Windows Deployments │Microsoft Office 365 │ Windows Server │Palo Alto │ IT Contractor │IT Consultant │Freelancer

Contact Information:

You can find your contact information by clicking on See contact info Then choose the pencil icon to edit your contact information.

Then choose the pencil icon to edit your contact information.

Websites

When you add a URL choose Other from the dropdown menu. This allows for you to personalize the name of the website. Otherwise it will just default to “Company” or “Personal” without expressing your brand.

Summary The character count before the Show More Link in your Summary section has increased from 200-300 characters. I recommend that you also include your email contact information here so it is easy for people to reach you. I get little to no spam from LinkedIn. Use the 300 characters to say who you are and what you do. Be compelling so that the reader actually wants to click on Show more.

I hope that these tips about the changes to LinkedIn have been valuable for you.

For more LinkedIn Secrets to Land Your Dream Job Register Below for my webinar

LinkedIn Profile Secrets to Land Your Dream Job

This webinar is dramatically different from others you may have attended in the past, because it’s literally designed to be a miniature, condensed master class on how to write and create a LinkedIn Profile that reverse engineers the job search process so that recruiters and hiring managers will call you!